AI Insights · Timothy · January 2022
Top 5 Books and Reference Apps on Android in Europe Q4 2021
Explore the performance of the top 5 Books and Reference apps on Android in Europe for Q4 2021, including trends in downloads, revenue, and active users.
The fourth quarter of 2021 saw notable trends in the Books and Reference category on Android in Europe. Here’s a closer look at the performance of the top 5 apps in this category.
Audible: Audio Entertainment had a fluctuating download trend, peaking at around 133K weekly downloads at the end of September, then dipping to 81.8K by the end of November, before recovering to 131.7K in the last week of December. The app maintained a strong presence with active users, starting at 1.96M and ending the quarter at 2.1M.
Wattpad - Read & Write Stories experienced a stable download rate initially, with a slight increase towards the end of the quarter, reaching a peak of 117.3K in the final week of December. The app's weekly revenue showed a significant spike in late November, hitting approximately $42.9K. Active users remained robust, fluctuating between 4.7M to 4.8M throughout the quarter.
Storytel: Audiobooks & Ebooks saw a consistent performance in terms of revenue, averaging around $95K weekly, with a slight peak of $100.4K in early December. Weekly downloads showed a general decline from 85.7K at the start of the quarter to 61.1K mid-December, before rising to 82.2K by the end. Active users ranged from 842K to 935K, demonstrating steady engagement.
ReadEra – book reader pdf epub maintained a steady download rate, fluctuating between 61.6K to 72.6K. Active users showed a slight decrease over the quarter, starting at 1.64M and ending at 1.59M. Despite the decline, the app retained a strong user base.
Toca Life world House FreeGuide witnessed a notable increase in downloads, starting at 22.5K and peaking at 98.7K in the week before Christmas. Active users also saw a significant rise, starting at 38.7K and soaring to 224.5K by the end of December.
For more detailed insights and data, visit Sensor Tower.